Snake Oil IPA was a beer that we created in the early days of Elixir as the California IPA craze was just starting to happen. The former brewmaster at Sudwerk Brewery in Davis used to stop by the bar once a week while H. was behind the bar, and they developed this English style beer for a German-style brewery. It came out great and H. had the logo designed by then neighbor Kevin Seidel, who went on to design many concepts for us over the years. This design morphed into a more general Elixir logo for the 15/150 anniversay and is now featured on that t-shirt as well as the back of our hoodie.